Verizon partners with Reset Digital and Yahoo to drive

NEW YORK, Oct. 27, 2022 (GLOBE NEWSWIRE) — Verizon, digital reset and Yahoo announce a new partnership designed to help Verizon improve audience engagement through the use of Reset Digital’s advertising network. Since launching the pilot in August 2022, the partnership has allowed Verizon to reach a new multicultural audience.

“Reset Digital’s science and technology-driven approach can help us identify the right content for our audience and help us reach diverse audiences that represent the communities we serve,” said Tony Wells, SVP marketing at Verizon. “As a diversely owned and operated company, we expect Reset Digital to be an important partner in helping us make meaningful progress on our DE&I initiatives.”

“We are very pleased to help Verizon take a new approach to omnichannel marketing by investing marketing dollars in multicultural media properties,” said Charles Cantu, Founder and CEO of Reset Digital. “Verizon’s commitment to thought leadership and DE&I support can help accelerate, advance and redefine advertising to be more representative of and for their customers.”

Verizon’s work with these partners is part of Verizon’s results-driven approach to DE&I, rooted in data and measurement. Verizon is a champion in DE&I with its Responsible marketing action plan, a set of clear and measurable goals presented as an industry-wide call to action to improve fairness and accountability across the entire marketing ecosystem. Verizon also created the Responsible marketing action plana set of free online tools to help other businesses create a measurable impact.

Tony Wells discussed why it’s so important for brands to reach all of their customers, as well as the brand’s work with Reset Digital during the ANA Marketing Masters Conference 2022 in Orlando. Cantu will then take the stage in November 2022 to discuss the subject again with the participants of the ANA Multicultural and Diversity Conference Presented by Yahoo.

Verizon Communications Inc. (NYSE, Nasdaq: VZ) was established on June 30, 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York and operating globally, Verizon generated revenues of $133.6 billion in 2021. The company provides data, video and voice services and solutions across its award-winning networks and platforms, meeting customer demand for mobility, reliable network connectivity, security and control.

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Media contact:
Elizabeth Angley
[email protected]