Porsche expands online sales to customer-configured cars

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Porsche is adding new options for those who want to buy its cars online. The Porsche Car Configurator has been completely redesigned and now offers many new functions and views. Users can now also pre-order customer configured cars online. The new features will initially roll out in Germany, with other markets to follow.


Porsche customers will soon be able to design their own dream cars online using a new configurator. The Porsche Car Configurator now also makes it possible to pre-order vehicles directly. The new features will initially be available in Germany and will be launched in Spain and Portugal in the coming weeks.

Porsche Car Configurator with extended functions

Thanks to a plethora of new functions and views, the new generation of the Car Configurator is now even more intuitive and offers a significantly improved experience. New features include extended vehicle views in even higher quality and with more backgrounds. Almost all options are now visually represented in real time – from different variants of design packages to details such as decorative seams. Users are also guided through the configuration process in a targeted manner.


“With the new functions, we have taken an important step on the way to a very attractive digital service for buying a Porsche”, says Robert Ader, Chief Marketing Officer (CMO) at Porsche AG. “We have completely redesigned the Porsche Car Configurator with the aim of allowing maximum personalization while making the configuration and shopping experience as intuitive as possible. The result is a more inspiring, simple and compelling customer journey.

Online pre-order even for customer configured vehicles

Customers could already request and order new and used cars in stock. Thanks to the new functions, this will now also include customer-configured vehicles, which can be pre-ordered from the desired dealer directly in the Car Configurator. The sale is then finalized at the Porsche Center. The process is part of the brand’s omnichannel approach, which is designed to allow customers to move seamlessly between digital and physical touchpoints.


“Our customers get the best of both worlds – and Germany is once again the lead market for the extended functions of online sales”, says Alexander Pollich, CEO of Porsche Deutschland GmbH. “The customer’s dream car can now be configured and pre-ordered from the comfort of their home. At the same time, we will continue to focus on dealerships as the central point of contact for the customer and to foster that personal contact with our brand. »


Porsche launched online car sales in Germany in 2019 and has been expanding its offering ever since. Online vehicle searches are now available in 100 markets around the world and cars can be ordered online in 32 of them.


“Many European markets have been instrumental in shaping the continued expansion of online vehicle sales from the outset and are now the first to be able to offer their customers the extended functions,” said Marco Schubert, Vice President Europe Region at Porsche AG. “Experience over the past few years has shown that the online purchasing option is increasingly important for European Porsche customers. That is why we want to bring the extended options to Spain and Portugal in the coming weeks. coming and we plan to roll it out to many more countries in Europe for 2023.”

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