Gurgaon (Haryana) [India], April 11 (ANI/NewsSee): Momspresso editor-in-chief Parul Ohri has resigned as editor-in-chief of the popular parenting platform. Momspresso is a leading platform that provides content for mothers and mothers-to-be. 95% of the content on the platform is user-generated and contributed by over 60,000 mom bloggers in English, Hindi and eight other regional languages. Parul joined Momspresso (originally known as mycity4kids) a few months before its official launch, to bring its content expertise and unique mum perspective to the platform as an integral part of the site. She contributed enormously to the growth of the platform and its strategic positioning, in particular by creating the new name – Momspresso.
As a founding member, Parul has been an integral part of Momspresso since its inception. She was currently editor-in-chief and also ran the company’s video division. Momspresso and its associated influencer engagement platform Momspresso MyMoney were recently acquired by D2C brand Mamaearth for an undisclosed amount. While working at Momspresso, Parul used his core expertise in content creation to conceptualize, storyboard, and produce videos in multiple formats. Over the past few years, she’s hosted hundreds of panel discussions, live online sessions with fellow moms and experts, and interviewed celebrities and experts via the internet. She aired approximately 4,500 minutes of digital airtime during her time with Momspresso.
With over 21 years of experience, Parul began his career in 1994 as the youngest member of a public relations firm. After that, she spent a decade working in corporate communications at organizations such as Perfect Relations, Media Workshop and Ascom India. This extensive experience has given him a deep understanding and practical exposure to various aspects of corporate communications – from media strategy to content creation across print, multimedia and the Internet. This story is provided by NewsSee. ANI shall in no way be responsible for the content of this article. (ANI/NewsView)
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