Its mini-player function is easily accessible and does not interfere with the browsing experience
Posted on 09.16.21, 08:23 AM
The biggest problem a social media business faces is when a user leaves the app. Leave as if to switch to another app, be it a music streaming service or a game. What if you could stay on Facebook and listen to music on Spotify? What if you didn’t have to switch between apps? Introduced earlier this year, Spotify has a new mini player feature which is now accessible in India. The feature makes it possible to stream audio from Spotify directly to Facebook.
Audio content can be shared from Spotify to Facebook, and once on Facebook, listeners can press play and listen to it while scrolling. The feature is available on iOS and Android devices, and even free users can enjoy the same experience (although there will be accompanying ads from Spotify in the case of the free tier). The feature makes a lot of sense in India, where Facebook has huge reach while Spotify, during its two and a half years of existence in India, has gathered a lot of listeners. All of this means that millions of listeners will be able to discover new music or listen to their favorites while scrolling through their Facebook news feed.
Akshat Harbola, Head of Market Operations at Spotify India, said, âSpotify and Facebook’s new mini player experience is another way for us to provide listeners with a way to share their moods and times of day with their family and friends, and to taste what others are listening to.
To launch the mini player, press the âPlayâ button on the song that you, your friend, family member, or favorite creator shared from Spotify on their Facebook news feed. The first time you use the mini-player, you will see a consent dialog box open – click âConnectâ to continue. If you are logged in to Spotify, the apps will switch automatically and playback will start from the Spotify app. (If you’re not signed in, you’ll be prompted to do so.) Spotify will keep playing even if you keep scrolling through your news feed, but you’ll have control over the playback options so you can highlight pause or close the mini-player.
The partnership originally came in April when Facebook was aiming for a bigger audio push; when it announced several new features, including its competitor Clubhouse Live Audio Rooms as well as short shareable sound clips called Soundbites.
Spotify is constantly trying to reach a wider base and another of its recent updates involves the Wear OS app, allowing premium subscribers with Smartwatches Wear OS 2.0 or higher to download and play media offline, straight away. from their portable devices. So, for example, you can just download songs to your new Samsung Galaxy Watch4 Classic and enjoy the music when you go for a run, without the channels of your mobile phone.
DJ mixes and Apple Music go hand in hand
In 2020, we saw how Apple can deeply integrate Shazam’s music ID features into iOS 14. Things have evolved within Apple Music. The company initially introduced DJ mixes and mash-ups in 2016 as part of a partnership with Dubset Media Holdings to identify and pay for licensed music in mixes.
Now the company relies on Shazam technology (acquired in 2018) and partners with various labels. This means that Apple Music has the expertise to identify and compensate individual creators, event promoters, labels, etc. It also allows subscribers to see the names of individual tracks, skip songs in the mix, listen in lossless sound on “most mixes” and save them to their library for offline viewing.
DJ mixes have largely stayed away from streaming services due to the complex nature of the breakdown of the songs that were included in the mix and the exact way the rights holders are paid.
So fingerprint identification technology that tells you the name of a song played in the mall can now determine which festival it is from, which DJ is mixing it with, and choose different sounds when they mix.