Automobili Lamborghini has officially opened its new showroom in Munich, Germany. The completely renovated location showcases cutting-edge design within the global corporate identity of the Lamborghini brand, underscoring the brand’s commitment and new design direction for the future in Munich.
The celebratory event, which took place at the end of July 2022, brought together Stephan Winkelmann, CEO of the brand, and Martin Lohmann, Managing Director of MAHAG Sportwagen. Together they presented Lamborghini’s new design and the entire model range, including the all-new Huracán Tecnica, to a select group of VIP guests.
“Munich, as a big city with an affinity for Italian sports cars, is and remains one of the strongest cities for Lamborghini. The new Lamborghini showroom with its new corporate identity will help to further improve the quality of the experience of our loyal customers and to welcome new ones here in and around Munich. At the same time, it will accompany our company into the new era of electrified cars, which begins in 2023.”says Stephan Winkelmann.
“With our new state-of-the-art showroom, Lamborghini Munich is writing a new chapter in its history. The collaboration between Lamborghini and MAHAG began in 2008 with the opening of our first showroom in the same location. Today, we are writing another chapter in this history with our outstanding showroom here. This is tailor-made for Automobili Lamborghini vehicles and offers our discerning clientele a range of services to match.”rejoices Martin Lohmann.
The new 474 square meter site is located at Leonrodstrasse 44, 80636 Munich, (Germany) and the new brand experience has been designed with a high degree of personalization in mind. Within the premises, potential customers can explore the product range or create their custom configuration in a reserved Ad Personam space: under the personalization program, owners have almost limitless paint options as well as leather, special stitching , carbon fiber elements and many other exclusive options. for their new vehicle. The showroom, equipped with the brand’s latest technology, offers vehicle enthusiasts a complete exclusive experience, while Lamborghini-trained experts guide customers through a wide selection of new and used Lamborghini models.
Many guests and VIPs were welcomed in a pleasant atmosphere with an obvious Italian touch and enjoyed the creations of the city’s renowned caterers such as RIZE Culinary (burrata specialists), Bobby Bräuer (couture hot dogs), Florian Kopp & Sascha Müller (original napoletana pizza), Cihan Anadologlu (meat experts from Kagoshima Wagyu), Alexa Hader (famous desserts) and Daniel Kurosh as sommelier. The event finally ended with summer music.
In addition to Munich, Automobili Lamborghini is currently represented in the most important regions of Germany with a network of 10 authorized dealers in Berlin, Düsseldorf, Frankfurt, Hamburg, Cologne, Leipzig, Nuremberg, Stuttgart and Singen. Lamborghini currently has 74 dealerships in EMEA and 174 worldwide.