Improving the customer experience with bespoke lighting concepts in restaurants, Hospitality News, ET HospitalityWorld

By Abhigyan Neogi

In the restaurant industry, the appearance of the restaurant is just as important as its taste. Today, everyone wants a brightly decorated and attractive interior and exterior. Lighting has unusual potential to complement a space in just the right way while encouraging people to relax and savor the surroundings. Lighting design is increasingly becoming an important aspect of restaurant design as it fills the environment with shadows and shades, creating an ambience for the setting and providing the customer with a visually pleasing experience.

To help you choose the right lighting, I have shared different lighting options. Discover the differences between the four basic types of lighting, each with its attributes.

Natural lighting
Consider the possibility of natural light in the restaurant before deciding what style of lamp or lighting to install. Making the most of natural light is economical and free. We embrace natural light by installing tall windows and skylights to allow sunlight to filter in and illuminate the interiors. An example of this notion is the 1 Oak project where the dining tables are placed next to windows that let in natural light and provide views of the surroundings for people to spend some quality time.

Ambient lighting
The main source of lighting in the restaurant is ambient lighting, which promotes freedom of movement and clear vision for all customers. Recessed or overhead lighting will provide adequate ambient lighting and make the ceiling an important light source. One of our projects, Ophelia, incorporates ambient lighting to provide a well-lit environment for optimal functionality.

Work lighting
Task lighting is another custom lighting option to consider. It comes in the form of suspensions or table lamps, commonly used in almost all of our projects. It allows people to do their “task” by illuminating tables or walkways in spaces. Plus, it adds character to the space and creates intrigue so the eyes don’t rest in one place.

Accent lighting
Accent lighting is a form of lighting that throws enough light into an area and highlights important features. We use this light source to illuminate artifacts, sculptural elements, furniture, signage, menus and passageways. Spaces are generally lit more with accent lighting than ambient lighting.

This classification allows you to categorize the type of lighting you select based on where it is in the decor and how it works at the time of day.

Next are some fundamental steps to transform a conventional frame into a meaningful design aesthetic.

Lighting layers
The first lighting element to be installed is the mood lighting, which is the predominant light source. When used on various surfaces, ambient lighting creates the impression of a higher ceiling and a spacious room.

Next comes task lighting setup, which is used in a designated location.

Finally, accent lighting is installed to draw attention to design features and furnishings that are particular to the restaurant.

I experimented with several lights in the Skye project. The different lights installed in various locations ranging from indoors to outdoors highlight the importance of lighting and its impact on the overall aesthetic.

A confluence of design and function
Every restaurant, and every space within it, needs a specific style of bespoke lighting. Several lighting options are available for a restaurant, strategically select those that are functional and embrace the notion of your restaurant theme.

Bar
The workstations we have designed are well lit and comfortable for employees to perform their tasks. Recessed lights are installed above the bar or counter to provide optimal lighting for employees while adding liveliness to the environment.

Dining room
The spaces dedicated to guests are the most important and require maximum lighting. We are experimenting in this space with different suspension lamps. The creation, the different materials and the way they light up a room is really distinctive. When the multiple lamps are combined in a configuration or installed separately, they provide warm light and effectively illuminate the environment. A recently completed Anardana project is an interpretation of this strategy. This space emanates from the configuration of different lighting in individual areas, including pendant lights in an open dining area, tassel lighting in a semi-private area, and a chandelier in the private area, providing guests with a well-lit space. .

Entrance and foyer
Customers should feel welcomed as soon as they enter a restaurant. We strive to establish a quality experience in the lobby space by hanging a chandelier from the ceiling or installing accent lighting along the entry path, enhancing the aesthetics and functionality of the space. Additionally, the track lighting system can be installed to illuminate hallways and walkways. This approach provides more light gradations and ensures even illumination.

Outside
Exterior lighting is as important as interior lighting to enhance the customer experience and promote the restaurant as an extension of the internal dining experience. In our terrace projects, we light up the spaces facing the street with dazzling garlands, lamps in the center of the outdoor tables, trellis lanterns and skylights to draw paths that lead the customer inside the restaurant. The WE restaurant has a concept very close to this technique. The restaurant is illuminated in multiple ways, generating an Eden ambiance for the exterior. A harmonious match between music and light transforms space into a blissful experience. In addition, discreet lighting emphasizes the contours of the space, providing comfort and relaxation.

Lighting is essential in designing and planning the ambience of a restaurant. Therefore, create an efficient, functional and attractive lighting system that can adapt to the theme and express individuality. Combining the different light sources into a complete lighting design will help you create an influential and welcoming setting and provide the guest with a new sensory experience.

The author is an architect.