How nice is America? We commissioned a university study for


BASKING RIDGE, NJ, June 22, 2021 (GLOBE NEWSWIRE) – Is America Nice? What are the nicest things you can do for others?

As part of its “A Call for Kindness” campaign, Verizon worked with, a nonprofit organization whose mission is to educate and inspire people to choose kindness, to commission a study of one-of-a-kind academic research to find the state of goodness in America. The results? All 50 states have a surprisingly high ability to be kind – but only one state could be crowned the Kindest.

The 10 nicest states are:

  1. Kentucky
  2. New Mexico
  3. Oklahoma
  4. Georgia
  5. North Dakota
  6. Alaska
  7. New Hampshire
  8. Missouri
  9. West Virginia
  10. Wyoming

“We asked thousands of people from all 50 states and from all walks of life about acts of kindness they would do,” said Dr. Oliver Scott Curry, research director for “Overall, our research revealed a surprisingly high capacity for kindness across America, and the results in all states were remarkably similar.”

Key takeaways from the research include:

  • The three nicest acts ranked by Americans overall were: “Becoming an organ donor for a family member,” “Getting a stranger out of a burning car,” “Adopting and raising a family member. family “.
  • The top three acts of kindness that you can plan ahead are: “Covering a co-worker’s shift,” “Encouraging a family member,” “Calling a friend to encourage them. “
  • The average American would give up $ 6.40 if that meant a foreigner received $ 10.
  • 86% of people would donate part of their liver to a family member
  • 72% would lend money to a friend in a financial crisis
  • 53% would give their vacation time to a colleague

Join the movement

When Verizon launched “A Call For Kindness” in November, we encouraged people not only to be kind, but to choose to do something kind for others. Here’s how you can get involved:

  • Make the Kindness Pledge at, where you’ll find a number of options for acts of kindness. Click Count Me In and share your act of kindness using the hashtag #ACallForKindness. Tag three friends to spread the word.
  • Download and share Kindness Cards that feature an act of kindness you can do today to make a difference. New type cards are added every month so you always have new cards to share.
  • Visit a Kindness mural in your neighborhood, scan the QR code, and post a selfie with it on social media using the hashtag #ACallForKindness with the kind deed you plan to perform.
  • Tell your employer to join the movement. We are looking for more partners to help make the world a sweeter place.

“We want to do more than just say kindness is important,” said Krista Bourne, senior vice president and president of consumer sales and operations at Verizon. “We want to show that every act of kindness matters and help showcase the tangible impact our acts of kindness can have. That’s why we’ve developed a multi-faceted approach to this campaign that leverages research, inspires people through art, educates people through experts in benevolence, and gives people the ability to quickly and choose. kindness easily, no matter who they are or where they live.

The art of benevolence

Verizon spreads kindness, one mural at a time, as we work with local artists to share messages of kindness through art in cities across the country.

So far you can see murals in Chicago, Denver, Houston, Los Angeles, Miami, New York, Raleigh, San Diego, Seattle, and Washington DC

We have more on the way! Keep an eye out for murals appearing in Indianapolis, Lexington, Nashville, New Orleans, Philadelphia, Phoenix, Sacramento, Salt Lake City, San Francisco and more.

Partners in kind

We cannot spread kindness alone. In addition to, Verizon is grateful to be joined by the following partners who have joined the campaign to help make the country a friendlier country. These include:

Beekman 1802 (Schenectady, NY) – Beekman 1802, a skin care company, believes there is beauty in kindness â„¢. In fact, they were based on it. Through their kindness to the skin, the community, the planet and animals, they inspire acts of kindness on all levels and are excited to partner with Verizon in their initiative to make the world a better place.

Jerry (Palo Alto, CA) – Auto Insurance Buy & Compare App Jerry joins the #ACallForKindness campaign to show kindness to customers, employees and the communities where they live and work.

LIXIL Americas (Piscataway, NJ) LIXIL, home of iconic American Standard kitchen and bathroom brand, manufactures pioneering water products that solve real-life daily challenges, making better homes a reality for everyone, everywhere. The past year has proven how a simple act of kindness can positively impact change, and we’re excited to join this campaign with Verizon to help spread a wave of kindness in our communities.

Riley’s Way Foundation (Brooklyn, NY) – AT Riley’s Way Foundation, we are building a youth-led movement to create a smoother world by supporting young leaders with the tools, resources and community they need to envision and achieve change; We’re excited to support acts of kindness across the country as part of Verizon’s #ACallForKindness campaign.

Routine (Crown Point, IN) – Routine was founded by a husband and wife duo with one simple goal, to use ingredients you can trust and make them practical. By focusing on hydration and superfoods, we make your health; ROUTINE.

Russell Cellular (Battlefield, MO) Russell Cellular is happy to participate in new campaign efforts for A Call For Kindness.

Sambazon (San Clemente, CA) – Founded in 2000, SAMBAZON, acronym for Sustainable Management of the Brazilian Amazon, was the first certified organic and fair trade acai company in the world, supplying ethically sourced acai products from a chain of Closed loop supply to ensure full traceability transparency from the palm of the tree to the palm of your hand.

The Quarto Group (London, England) – The Quarto group publishes books that delight and inform readers, including Be Kind: A Year of Kindness, One Week at a Time by the founders of We have answered the call for kindness to join a positive mission that encourages kindness nationwide.

Wireless zone (Fishers, IN) – Wireless Zone is proud to join Verizon’s #ACallForKindness initiative. Our franchisees and employees realize that even small acts of kindness can have a big impact on the world.

Uvii (New York, NY) – Much like Uvii, Verizon drives social engagement via mobile by using video and text to create conversations and tell stories.

Victra (Raleigh, North Carolina) – At Victra, an essential component of our work is our human bond with each other and with our guests, and the Call for Kindness campaign reiterates our team’s emphasis on kindness to encourage each other to participate in benevolent acts that have a positive impact in our communities.

Partners also include The antidote, Capital One, Cellular Sales, TCC and Visible.

To join the movement and learn more about the A Call for Kindness campaign, visit

Verizon Communications Inc. (NYSE, Nasdaq: VZ) was incorporated on June 30, 2000 and is a leading global provider of technology, communications, information and entertainment products and services. Based in New York City and with a worldwide presence, Verizon generated sales of $ 128.3 billion in 2020. The company provides data, video and voice services and solutions over its networks and platforms. – Award-winning forms, meeting customer demand for mobility, reliable network connectivity, security and control.

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Media contact:
André Testa
[email protected]