Facebook has shared a new explainer video how its infamous news feed algorithm works, which doesn’t provide major new information or tips, but gives a good general overview of Facebook’s content ranking process, and why some things are gaining more traction than others, depending on individual response.
As explained by Facebook:
“Our goal is to make sure that you see the posts that interest you the most at the top of your feed every time you open the Facebook app. And because most people have more content in their News Feed than they could go through in a single session, we’re using an algorithm to figure out the order of all the posts you can see. “
the video describes the feed ranking process, including the four key things Facebook takes into account when selecting relevant content to display for each user.
These elements are:
- Inventory – This is the starting point, with all the posts you could potentially see every day in the initial sample. These posts are based on the pages and people you follow, and the content they have shared and interact with, as well as the groups you belong to and the advertising content you are eligible to serve on. day.
- Signals – The algorithm then uses various signals to determine the relevance of each post to you. This is based on your connection to the person / Page sharing the update, including how you’ve interacted with them in the past. The algorithm also considers whether it’s a photo, video, or link, which also takes into account what you see, based on your engagement history (that is, i.e. if you watch more videos you will see more video updates).
- Predictions – Based on these considerations, the algorithm then makes predictions about your likely engagement with each new post, with the aim of highlighting the most personally relevant content based on these factors.
- Goal – And finally, the algorithm then scores each post in your content pool in order to rank them, taking all these factors into account. The higher the relevance score, the more likely the post is to appear at the top of your Facebook feed.
That’s the gist of the News Feed, and based on that, you can extrapolate how to maximize reach on the platform. The more people who find your content personally relevant and who interact with your updates – whether it’s viewing, reacting, commenting, sharing – the more your content will appear higher in each individual’s feed. And the more people in this group, the wider your Facebook reach.
Facebook further notes that users can personally personalize their news feed using tools such as “Favorites‘to select the top 30 people and pages they want to see the most, while you can also sort your feed chronologically with the’Most recent‘sort option – although this will revert to the algorithmic feed the next time you log in.
Facebook also says that users can mark individual posts as irrelevant to them by selecting the relevant options from the three-dot menu on each post. This will then rank that content lower in the future.
On top of that, Facebook says that content that violates its policies – like hate speech and graphic violence – will often be removed before a user sees it, while other content that may be deemed offensive, but do not adhere to the delete bar, will often be downgraded, so less people see it. Note if you are looking to push the boundaries.
This is a good basic overview of the fundamentals of Facebook’s feed algorithm, which can help provide additional context as to why you see what you are in your feed and how the process works for those looking to optimize. their Facebook strategy.
Facebook has already provided similar explanations, which aim to remove some of the mystery of its content ranking process. Given that, this new video doesn’t share anything new, as such, but it’s probably worth taking a look at to make sure you have a clear understanding of the basics of the Facebook process.
You can watch the new explanatory video here.