Facebook launches Bulletin newsletter product, powered by top journalists


Facebook on Tuesday launched its newsletter product “Bulletin”, a standalone platform for free and paid articles and podcasts that will aim to compete with Substack.

CEO Mark Zuckerberg announced the platform, which is live on Bulletin.com, and showcased some of the editors the company has hired in a live audio room on Facebook.

Facebook is struggling to compete with the rapidly growing trend of email newsletters, as top journalists and writers have left media companies to fend for themselves over the past year.

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The Substack self-publishing platform is a leader in helping writers sell email subscriptions and has attracted reporters with cash advances. Other tech companies are also competing in the field, including Twitter, which acquired the Revue newsletter platform.

Facebook said it won’t reduce the earnings of Bulletin creators at launch, and creators can choose their own subscription prices. He launches the platform with a number of prominent personalities and writers, including sports presenter Erin Andrews, author Malcolm Gladwell and “Queer Eye” star Tan France.

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The social network has had a tumultuous relationship with the news industry, which peaked in February after a confrontation with the Australian government over payment to media for content. Following the conflict, Facebook pledged to invest $ 1 billion in the information industry globally over the next three years.

The company said the articles and podcasts will also be available through the Facebook news feed and the Facebook News section.

“We built Bulletin on a separate website to allow creators to grow their audiences in a way that doesn’t rely exclusively on the Facebook platform,” he said on the new site.

Facebook said it is primarily launching with American creators and not accepting new ones at this time. But he said the Bulletin’s site was available worldwide and that he would look to add more international names after the beta test.

In April, Facebook announced it would pay $ 5 million to recruit local freelance journalists to write for its new publishing platform.