Facebook is giving users a new way to see all of their friends’ posts

MENLO PARK, Calif. — Facebook is rolling out an update that makes it easier for its 2 billion daily users to see their friends’ posts in chronological order.

The new feature is the company’s latest attempt to entice people back to its social network amid growing competition with hipper rival TikTok.

The changes announced Thursday will offer two different perspectives. When Facebook users open the app, they initially see the usual News Feed containing posts curated by an algorithm that the company says is designed to highlight topics and friends most likely to appeal to the likes. and everyone’s interests. The main feed in the new “Home” section will also include an option to watch short videos called Reels – Facebook’s TikTok clone.

But many users expressed frustration with Facebook’s enforced feeds, while critics of the Menlo Park, Calif., company blasted the algorithm for spreading misinformation and creating polarizing echo chambers.

Facebook, owned by Meta Platforms, is trying to address those concerns with a new Feeds tab to the left of the Notifications tab on the shortcut bar in the iPhone and Android versions of its mobile app.

After clicking on the Feeds tab, users will be able to switch to a timeline view of their Facebook favorites, Facebook groups they’ve joined, or feeds consisting exclusively of posts from all their Facebook friends in the order they’ve been. shared.

The new option is designed to address complaints from users who think they’ve missed interesting posts because Facebook’s algorithm omitted them from their feeds.

“One of the most requested features for Facebook is making sure people don’t miss posts from friends,” Facebook founder and Meta CEO Mark Zuckerberg said in the announcement.

Facebook is giving users more control at a time when it is struggling to grow, in part because other social media such as TikTok have become more popular, especially with younger generations. This stagnation, in turn, makes it harder for parent company Meta to grow profits from the digital ads that appear in users’ feeds.

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