Catalina Connects to Verizon Media to Advance Measurement


NEW YORK, June 29, 2021 (GLOBE NEWSWIRE) – Catalina, a leader in customer intelligence and omnichannel media solutions, today announced its interoperability with Verizon Media ConnectID to provide CPG advertisers with robust measurement capabilities in a world without cookies.

“After a disruptive year for CPGs, advertisers now face a looming cookie depreciation and other campaign measurement and performance challenges,” said Brian Dunphy, senior vice president of channel sales and strategic partnerships for Catalina. “To help them, we have extended our relationship with Verizon Media to become interoperable with Verizon Media ConnectID. The relationship brings together two leading companies in a unique position to drive performance and metrics in a consumer-centric and privacy-centric manner. As the industry continues to change, we’ll see those with large-scale data and ethical sources rise to the top. “

Verizon Media ConnectID allows advertisers to reach their audiences and provide people with relevant and useful links to brands without the need for cookies. Based on large-scale differentiated and diverse data, with 200 billion data signals per day, Verizon Media’s identity chart is based on deterministic, opt-in data from direct relationships with consumers across a range omnichannel and multi-screen touchpoints, such as a mobile app, search, owned and operated sites and applications, email and more. Verizon Media reaches 148 million today1 deterministic connected users across more than 240 million unique profiles and 400 million unique devices, powered by both direct consumer relationships and partnerships.

Interoperability enables advertisers to use the connected ecosystem of Verizon Media ConnectID and Catalina CPG shopper intelligence for transparent people-based marketing and measurement. With this, advertisers are able to enable omnichannel audience within Verizon Media DSP, including user-level reach and frequency, as well as a single user-level view of campaign performance, conversions and audience information.

“The industry needs people-centric solutions to continue to thrive and grow in the cookie-free world,” said Iván Markman, chief commercial officer of Verizon Media. “Partnering with Catalina on Identity enhances advertiser and publisher resources in a changing industry environment, providing powerful metrics and audience insights for growth. “

Catalina has access to 236 million unique digital purchasing cards spanning 103 million U.S. households, as well as strong retail relationships with thousands of grocery stores, as well as drugstores, mass merchandisers and convenience stores. Verizon Media ConnectID, which leverages Verizon Media’s own identity graphic and enables activation on Verizon Media’s full-stack advertising platform, increases reach and performance and improves consumer experiences across all canals.

About Catalina
Catalina is a leader in shopping intelligence and highly targeted in-store, TV, radio and digital media that personalizes the shopping journey. Powered by the world’s richest real-time buyer database, Catalina helps CPG brands, retailers and agencies optimize every step of media planning, execution and measurement to deliver $ 6.1 billion in value to consumers per year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining the trust of consumers. Catalina is present in the United States, Costa Rica, Europe and Japan. To learn more, please visit or follow us on Twitter @Catalina.

About Verizon Media
Verizon Media, a division of Verizon Communications, Inc., is home to a trusted media ecosystem of premium brands such as Yahoo, TechCrunch, and Engadget to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an innovation incubator and revolutionizing the next generation of content creation in a 5G world.

Verizon Communications Inc. (NYSE, Nasdaq: VZ) was incorporated on June 30, 2000 and is a leading global provider of technology, communications, information and entertainment products and services. Based in New York City and with a worldwide presence, Verizon generated sales of $ 128.3 billion in 2020. The company provides data, video and voice services and solutions over its networks and platforms. – Award-winning forms, meeting customer demand for mobility, reliable network connectivity, security and control.

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Media contact:
Christina macdonald
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