Business Roundup: Diamond D Feed & Supply Could Bring New Co-Owners, Sofie’s Pita To Open

David King and his wife, Amanda, hope to become part-owners of Diamond D Feed & Supply Co., with owner Matt Mattia, once their loan is approved in February.

A resident of Ramona for most of his life, David King brings 20 years of hay delivery experience.

“I wanted to give my kids an opportunity later in life to work in this company and make my life so much better,” said King, 35, who is raising a 1-year-old daughter and 3-year-old son. with his wife. “I used to get up early in the morning, but now I work 8:30 am to 6:00 am, so it’s banker’s time.”

King began working at the 444 D St. store on September 1. In addition to managing Diamond D, he will soon be involved in overseeing the store’s remodel, which will include new flooring, windows and paint.

Mattia said the store facelift will come with new products, including a greater variety of feed and grains.

The Diamond D Feed & Supply store is slated for a renovation this year with new flooring, windows and paint.

(sentinel archive photo)

Mattia said ownership of Diamond D was changing hands because his former business partner and cousin, Sam Mattia, decided to focus more on running the company’s Ranch Feed & Pet Supply store in Jamul. The family bought the Jamul store 17 years ago.

“He’s in his 50s and wants to have less on his plate,” said Matt Mattia. “I’m in my thirties and I’m ambitious. David is going to partner with me and buy my cousin’s share.

The Mattia family also own the Royal Palace Banquet Hall in El Cajon, which they bought over 20 years ago, and the Southwest Feed & Mill in Imperial Beach, which they bought a year ago.

King, who has been friends with Mattia for 15 years, will co-own with Amanda, who was previously assistant manager of the Medifast Weight Control Center at Encinitas.

“I don’t think I have the experience to do it on my own,” he said. “But Matt has a lot of knowledge about it and I have experience with hay and grain. We will form a good partnership.

Sofie’s Pita is preparing to officially open this month

At the end of December, the new Sofie’s Pita restaurant opened its doors smoothly.

The restaurant, located at 1140 Main St., Suite 104, serves Greco-Mediterranean cuisine from 11:00 am to 9:00 pm daily. Dishes on the menu include beef kebabs, gyros, burgers, and beef and chicken shawarma.

The Greek and Mediterranean restaurant Sofie's Pita began to serve its customers when it opened smoothly.

The Greek and Mediterranean restaurant Sofie’s Pita began to serve its customers when it opened smoothly.

(Julie Gallant)

Co-owner Wade Alkhouri, who plans to open the business permanently in January, said he sees a need for Greco-Mediterranean food in Ramona. And since his mother is from Greece, he said he had experience in cooking this type of food.

“Ramona needs something different,” he said.

So far, Sofie’s Pita has about five people, including a chef who is experienced in preparing Greco-Mediterranean dishes, and can serve up to 40 customers.

Alkhouri said he’s still co-owner of Vibes Sushi Bar & Grill next to Sofie’s Pita with sushi chef Simon Taroian. Vibes Sushi opened in mid-October.

Sofie’s Pita currently serves meals in and out.

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