9. Identify groups of topic keywords to create content centers around
A strategically interconnected content hub will push each of your topic articles higher in Google rankings.
First, create the individual posts for your future hub by finding out what your content hub might contain.
Start by researching the keyword topics for which your site ranks in the top 10.
If you are well classified with a position for [thomas edison inventions] and another for [nikola tesla inventions], find out how many other “name + inventions” keywords can be turned into messages.
For this example, there are over 500 phrases that can be turned into standalone blog posts.
Each of the 500 “name + inventions” phrases generates over 1,000 organic visitors per month.
Once you’ve published 20 articles on inventors and their inventions, you can start your content hub.
Let’s continue with our example:
- Step 1: Create a page to be your hub and title it “The Greatest Inventors of All Time”.
- 2nd step: Organize inventors by period.
- Step 3: Create a paragraph or two summarizing the inventor and his most famous invention.
- Step 4: Include an internal link to the Inventor’s Inventions blog post so the reader can see all of his inventions.
- Step 5: Link to the “Greatest Inventors of All Time” content hub from the blog posts for each of the inventors.
10. Easily discover the least competitive / high traffic phrases in your niche with RankIQ’s keyword libraries.
Unless you are an expert in keyword research, it will take you over 100 hours to research a single niche.
You’ll also make small mistakes along the way, causing you to write content on keywords that are beyond your reach.
RangIQ is currently the only keyword research tool with the top experts doing the research for you. They handpicked the least competitive, high traffic keywords for over 300 niches.
Content creation tactics
11. For posts ranked 3 to 10, add more content at the end of posts to move safely up the rankings.
By adding content at the end of your post, you maintain the layout of the original blog post.
This process prevents you from modifying existing content, which could lower your ranking.
The extra content at the end increases the wait time while helping you rank for longer keywords and phrases.
12. Write 40-50 word paragraphs to rank for more featured excerpts
Moz and several other studies have confirmed that the optimum length for featured snippets is 40 to 50 words.
This word count is also the average size of a three-sentence paragraph, which is great for reader engagement.
13. Add FAQs at the end of your post, covering questions from the people at Google.
A simple FAQ section at the end of your article can add significant value to the reader.
- Step 1: Before you click publish, enter your target keyword into Google and check out the most popular questions asked as well.
- 2nd step: Click on the last question to see more questions, and four more will appear.
- Step 3: Find a few that weren’t covered in your article and create an FAQ section at the end.
- Step 4: Mark this section with the FAQ diagram.
This additional section will increase your time on the page, help you appear in People Also Ask, and provide you with some additional snippets.
14. Use AI SEO tools to make your post the most complete message on this topic.
These tools also come with an AI content leveler, making it easy to know where you are at and where you need to be.
15. Create statistical infographics in 16: 9 format
There is very little content that will generate backlinks and social shares, like a statistical infographic.
- Step 1: Do a search on Google for “subject of your blog post + statistics” (example: influencer marketing statistics).
- 2nd step: Identify the five most compelling statistics.
- Step 3: Create a 16: 9 picture that highlights the statistic and mentions the source.
- Step 4: Strategically place each of your statistical infographics throughout your post.
Pro tip: Using the 16: 9 aspect ratio will make your statistical infographics look great on desktop and mobile.
Page Title Tactics
16. Add the most wanted frontal title modifier to increase CTR
Most topics and niches have specific frontal modifiers, such as “easy” or “DIY,” that audiences seek out and relate to.
For example, food bloggers get most of their organic search traffic from recipe posts.
The 2021 food blogging SEO study identified the the three main frontal modifiers for recipe items: easy, better, and homemade.
“Easy Carrot Cake Recipe” is a great example of a recipe title that uses “easy” as a front-end modifier.
The front-end modifier plays a major role in getting Google searchers to click on your result.
17. Add the Most Wanted Tail Title modifier to get a high ranking for your main long tail
Sticking to the same sample recipe, the two most popular ending modifiers for recipes are “with” and “without”.
For carrot cake, the main long tail keyword containing “with” is: [carrot cake recipe with pineapple]
Here is the final title using the “easy” and “with pineapple” tail modifier: Easy Carrot Cake with Pineapple Recipe.
18. For list posts, lead with a number 10 greater than the highest number on the first page.
Internet users click on the headline with the highest number because they perceive that page to contain the most complete information on the topic they are looking for.
On top of that, going 10 further down your list will increase users’ average time on the page and help you rank for longer queues.
19. Use 60 characters or less to prevent Google from rewriting your title
A September 2021 study found that Google is 57% more likely to rewrite title tags larger than 600 pixels.
The limit of what SERPs can display is 600 pixels (approximately 60 characters).
20. Add the current year in parentheses to show that your content has the latest information.
Google researchers want the most recent information; allow them to locate it easily.
Make the current year stand out in your title by putting it in parentheses.
People click titles with brackets 38% more than those without.
Internal liaison tactics
21. For articles ranked # 2 through # 8, link to them from your highest authority pages
Positions two through eight will have the greatest gains moving up the rankings.
You will get an increase in traffic from 28.4% to 53.2% coming up from one place.
This increase can usually be achieved by adding two or three internal links from high authority pages on your site.
22. Link all new posts of at least 2 pages with significant page authority
As soon as a new blog post is published, link it from two existing pages with high page authority.
These two internal ties will give the new position a boost of authority from the start.
23. Use longer anchor text to give Google more context and increase CTR
Instead of just linking a single phrase of words, combine a group of words that gives Google more context and entices the reader to click on it.
This will decrease the bounce rate and increase the hold time.
SEO knowledge tactics
24. Use Feedly to aggregate the latest headlines from top SEO blogs
Every morning read new headlines from your favorite SEO blogs. Make it easy and use Feedly.
For example, I have three streams. The former has all the daily news sites and blogs like SEJ. The second contains the blogs that add new articles every week, and the last feed shows all the latest tweets from SEO experts.
25. Listen to SEO Growth Hack podcasts like The blog millionaire
I love listening to podcasts of solo shows that deliver unique and actionable tactics. Instead of listening to a 45 minute interview to find a little nugget, these shows have a proven expert teaching actionable growth hacks in short 10 minute episodes.
If you liked my list of 25 SEO tactics, I teach new ones every week on my podcast.